Quick Response Bar Code

One of my tasks at my internship is to keep up with jewelry news. Today, I was searching around the Internet and came across an advertisement that is to appear in Elle Magazine tomorrow. The advertisement is for Hearts on Fire, a diamond company, and features a quick response bar code. According to National Jeweler the rationale behind the ad is that, "Customers, especially bridal customers prefer to access information from their cellular phone. This technology will allow [Hearts on Fire] , the ability to give their customers what they need and direct them to their closest Hearts on Fire retailer in the most efficient way possible." This is the way that advertising is moving. It allows potential consumers the ability to easily gather additional information as well as locate a store where they can buy the product. I think that a QRB is a smart way to better results with advertisements.