This week “Glee” seemed to be in the air. I watched the show last Tuesday, attended the Glee-A-Long at Alamo Draft House on Friday (it was part of a sorority retention activity) and I also constantly listened to addition tapes, uploaded to the open casting call by my roommates friends.
The open casting call, which is hosted by MySpace, has received 28 thousand audition tapes and over 85 million votes for the hopeful Glee-ers. The amount of impressions for the investment is borderline ridiculous. Furthermore, the impressions are not fleeting. Consumers are not flipping through a magazine and glancing at an ad, instead they are taking minutes and at times HOURS out of their day to either upload videos or find, watch and vote for their favorite potential Glee-er.
Glee has definitely hit a nerve. The show took into account who their audience was and that they were constantly online frequenting social media sites. They made it easy for people to upload their audition type and watch others’ videos. I don’t think it will be any surprise when advertising rates for the show start to skyrocket.
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