A few weeks ago in my Advanced Media Strategies class I was assigned to write a POV about Quaker Oats becoming a sponsor for a cause. Today, I came across this video that pokes fun at the way brands sponsor different causes even though they may be harmful. For example, KFC is currently running a promotion where they donate 50 cents from every bucket of chicken purchased. However, KFC isn't the healthiest choice and can actually harm ones health, thus the question of whether KFC should sponsor a health related illness is brought up.
The KFC part is toward the end of the clip.
Although the clip is humorous, Colbert brings up a good point. Does it really matter that Campbell's Soup raises money for heart disease when it is loaded with sodium, or that Malboro is a partner for Keep America Beautiful? Although it is great that companies are "giving" back, does it really mean anything or is it just lost in clutter?
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