America the Story of Us comes to life

Horizon Media is teaming up with ArtLumiere, a New York Light Show Company to promote the History Channel’s new series America the Story of US. The outdoor campaign will place iconic images of America on three historic buildings in the United States.  The historic buildings are New York Grand Central Station, Washington’s Union Station and the Beverly Wilshire Hotel in L.A.

This is a great idea and is completely unique. It seamlessly incorporates the message of the story of America with the current environment of America. It also places the images in high traffic areas that will receive a lot of attention and publicity.

As a side note, my Advanced Strategies in Media class has been working closely with Horizon Media to come up with a media plan for a show on A&E. I think it is really exciting to see how innovative the agency is and how they are taking a somewhat boring product and bringing it to life.