"We Can't Move Forward, Until You Mail it Back" - The 2010 United States Census

I think that the government (or DraftFCB the agency responsible) gets advertising, or just has the ability to spend enough money to get their message across.

Case is point the 2010 Census. In the past two weeks I have received numerous direct mail pieces reminding me to fill out the census and thanking me for already doing so. Before the census was released TV commercials were aired directing me to a website if I desired additional information. Along with this, billboards, radio, print and Internet advertising were utilized to reach the United States population at as many touch points as possible. I personally believe that with the $300,000,000 budget DraftFCB achieved their goal of reaching the United States population, however, only time will tell.